The challenge for a German direct bank was to analyse its customer groups in terms of their product activity and socio-demographic attributes in order to determine cross- and up-selling potentials. For this purpose, dependencies between the different financial products had to be identified.

• An overview of the KPIs for selected products
• Uncovering the correlations between products
• Comparison of two customer groups with regard to their socio-demographic data and product behaviour
• Ability to jump to detailed product dashboards for in-depth analysis

We developed a data integration strategy for our client to integrate all relevant data sources into the dashboard. The dashboard was designed to be easy to use and yet very meaningful. It provides a user-friendly interface that allows the client to easily analyse and understand their data.

The dashboard is able to display the most important KPIs for product usage and customer analysis. This makes it possible to quickly and easily identify valuable customer groups. The dashboard also reveals product dependencies and identifies cross- and upselling potentials. In addition, customers can jump to detailed product dashboards with one click to gain even deeper insights into their data.

Thanks to the Customer Insights Dashboard we created, our direct bank was able to quickly and easily identify valuable customer groups and determine their cross- and upselling potential. The dashboard also uncovered product dependencies that enabled the client to optimise its marketing and sales strategies and thus increase its revenue.

Our client was delighted with the simplicity and effectiveness of the dashboard. He was able to look at his data in a new way and base his decisions on sound insights. With our Customer Insights Dashboard, the client got a powerful solution for data analysis and decision making.

Our Customer Insights Dashboard provides our clients with a powerful analytics and decision-making solution. Our expertise in data analytics and artificial intelligence allows us to help our clients run their businesses more effectively and understand their customers better. With our Customer Insights Dashboard, companies can gain valuable insights to optimise and grow their business.

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The bank's previous method of calculating customer lifetime value was inadequate and a fixed monetary value was attributed to each customer. The activity of the customer was not taken into account, which led to an inaccurate calculation of the customer lifetime value.

We partnered with the bank to combine different data sources and integrate customer activity into the existing Customer Lifetime Value calculation. Customer types were identified and classified into five categories using clustering in R. The interactive visualisation of the customer journey was illustrated in a D3 Sankey diagram.

Our data analytics and AI expertise enabled us to increase the accuracy of the Customer Lifetime Value by including the customer's activity in the calculation. Through the Sankey diagram, customer activity could be presented in an interactive visualisation, which made it easier for the bank to gain insights into the customer journey.

Our collaboration with the bank led to a significant increase in the accuracy of the Customer Lifetime Value. By integrating customer activity into the calculation, the bank was able to gain sound insights into customer behaviour and make informed decisions for the future.

As a result of our work, the Bank has been able to improve its ability to make informed decisions regarding its client relationships. We have shown that our expertise in data analytics and artificial intelligence is invaluable in optimising business processes.

If you are looking for data analytics and artificial intelligence solutions, we are the right partner for you. We have extensive experience working with companies of all sizes and across all industries to develop customised solutions for your specific needs. Contact us today to find out how we can help you overcome your operational challenges and achieve your goals.

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