Visualisation - pictures say more than words

from | 23 October 2018 | Basics

What does a particular result of a Data analysis concretely? What does this mean for employees? In order to answer questions like these, data must be presented in a way that is recognisable to the end user.

In the course of the digital transformation the number of data projects in companies is increasing. This also increases the need to understand how data is connected, how one interacts with it and how one can derive concrete recommendations for action and ultimately added value from data. So the topic of visualisation is about much more than just presenting an analysis result. It is about creating understanding for the data and gaining insights in dealing with it.

Data tables on their own are often not sufficient. A consolidation of several data sources is often necessary for a suitable overview. A visual presentation of the interrelationships of the tables enables the end user not only to have a deeper data understandingbut ideally provides him with a valuable Decision making tool. However, the most common occasion is to deal with the visualisation of data:

  1. Lack of clarity of the existing data and their interrelationships
  2. Desire to consolidate many data sources

Link tip: Read also our blog article about "3 approaches for better visualisation of Big Data."

Data visualisation can be helpful

Increasing the clarity of databases

More comprehensive understanding of data

Consolidation of data sources

Derivation of decisions

Data visualisation encompasses many different aspects. Visualisation can be an interactive application for data exploration or a means to make the results of data analyses understandable to non-specialist staff. For each task, specific technologies and tools are available to meet the respective need.

Self-service BI: Self-Service Business Intelligence (SSBI) enables the specialist departments to be more independent of the IT department. Thanks to SSBI, the specialist departments can access company data without programming knowledge, bring it together and thereby independently carry out analyses and/or create reports.

Data overview and insight: Many visualisation tools provide easy ways to connect different corporate data pots. At the same time, these tools provide an easy way to connect this data and then explore it.

Gathering knowledge: Employees learn how to work with data in a playful way using visualisation tools. This enables them to generate insights from data.

Recommendations for action: Visualisations as well as dashboards serve to enable employees to derive concrete actions on the basis of specific KPIs.

Link tip: In her blog post, our visualisation expert Elena Danchyshyna explains how to Data visualisations can be used for data exploration.

Our services in the field of visualisation

The growing need of our clients is to better understand data and empower their staff to better interact with data. To meet this need, we create interactive dashboards for our clients that make data accessible and embed them in web applications where appropriate. Our services include:

  • Creation of visualisation concepts
  • Dashboard and web application development
  • Redesign and refurbishment of existing visualisation solutions
  • Support and maintenance of the dashboards
  • Documentation

What sets us apart

As official Qlik and Tableau partner we have a lot of project experience with these two visualisation tools. We also create our own dashboards and applications in JavaScript.

However, due to the variety of more than 500 projects that we have carried out over the past years, we are also familiar with numerous other methods and technologies that can be used for the visualisation of data as well as for data analyses.

Together with you we develop qualitatively high-quality dashboardsto provide your staff with individualised decision-making tools.


Michaela Tiedemann

Michaela Tiedemann has been part of the Alexander Thamm GmbH team since the early start-up days. She has actively shaped the development from a fast-moving, spontaneous start-up to a successful company. With the founding of her own family, a whole new chapter began for Michaela Tiedemann at the same time. Hanging up her job, however, was out of the question for the new mother. Instead, she developed a strategy to reconcile her job as Chief Marketing Officer with her role as a mother.

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