A German direct bank would like to monitor the activities of users in its own Online community rate. At the same time, users are to be motivated to be active in the online community and to write high-quality contributions.
Using statistical methods, an algorithm is developed that reflects all the activities of a community user in individual scores, which lead to a Total score be summarised.
Development of a concept for the generation of a Community scoreswhich rates users in terms of frequency and quality of interaction with products and users in the community. In addition, a user-specific score is generated for all participants in the community.
Community Karma, developed by Alexander Thamm GmbH together with Fidor TecS for Fidor Bank, was even awarded the Banking IT Innovation Award by the University of St. Gallen in 2014.
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