Competition analysis software for an international automotive group

Expert: Michael Scharpf

Industry: Automotive & Engineering

Area: Marketing & Sales

Conquer the US market with our customised competitive analysis software for your automotive company.



Our company had the pleasure of developing a customised solution for an automotive company to conduct competitive analysis for the US market. The company was struggling to collect and visualise the data needed for a thorough analysis. The data sets were large and complex, and the company did not have the necessary tools and technology to process them effectively.


Our team of experienced data analysts and AI experts worked closely with the company to implement an interactive and flexible application to perform competitive analysis. The application included different maps with two different views to provide users with a wide range of visualisation options.

By using the latest technologies and tools, we were able to ensure that the application was easy to use and user-friendly. Users had the possibility to filter and visualise the data in different ways to find relevant information quickly and easily.


The result was a powerful competitive analysis software that enabled the company to identify, analyse and visualise relevant markets. The retailer or the respective sales department now had the possibility to compare the direct competition with their own product and visualise the relevant data. With our solution, users could quickly and easily access extensive data that was previously difficult to access. The visualisation of the data enabled the company to gain important insights into the market and make better decisions.

Thanks to our solution, the company was able to improve its competitive analysis and gain valuable insights that enabled it to improve its marketing strategy and strengthen its position in the US market. Our clients value our expertise in data analytics and AI technologies as we always strive to develop innovative solutions that help them grow their business.

If you too are looking for powerful competitive analysis software to help you identify relevant markets and improve your marketing strategy, don't hesitate to contact us. We pride ourselves on providing you with customised solutions that are tailored to your individual business needs.

Curious now? Let us show you what sets us apart from other companies and how we can help you achieve your goals.

Michael Scharpf - Key Account Manager

Your expert

Michael Scharpf | Sr. Principal Key Account Manager | Alexander Thamm GmbH