customer lifetime value

Determination of the customer lifetime value and visualisation of customer activity.

More precise calculation of the customer lifetime value

 

Sankey diagram as part of an interactive dashboard for better visualisation of the customer history

Interactive visualisation of the customer journey

Challenge

A German bank wants to expand its Calculation of the Customer Lifetime Value improve. Up to now, a fixed monetary value has been attributed to each customer. Now the activity of the customer is also to be taken into account.

Solution

Various data sources are brought together. Customer types are identified, which are divided into five categories using R clustering. The customer activity is integrated into the existing calculation of the customer lifetime value. The Customer Journey is shown in a Sankey diagram.

Result

The accuracy of the customer lifetime value is increased. An interactive visualisation of the Customer Journey is provided in a D3 Sankey diagram illustrates.

Are you interested in your own use cases?

Our Case Studies

- Get even more detailed insights into our customer projects -

Smart cooking with Thermomix

Smart cooking with the Thermomix

Download
Case Study AI at Munich Re

Data Operations at Munich Re

Download

Data & AI Knowledge

Creating added value from data & AI together

Blog

Discover professional articles on Data & AI as well as the latest industry news.

Webinars

Dive into our Best Practices and Industry Exchanges. Discover new dates and recordings of past webinars.

Whitepaper

Learn more about the use of Data & AI in your industry with our white papers, case studies and research.