Data model for omnichannel marketing
Creation of a suitable data model for the optimisation and analysis of personalised and cross-channel marketing.
Enabling a stronger Personalisation at the Customer approach ​
Optimisation of internal processesÂ
Basis for a successful Omnichannel-Marketing
Challenge
A supplier from the energy sector would like to offer its customers offer personalised content and in doing so, cross-channel Use information. The customer journey is to be described in a The data model must be optimally mapped in order to be able to to optimise internal processes on the basis of analyses. ​
Solution
The tool used by the client is evaluated with regard to the collected data and the possibility of data export. Subsequently, an optimised data model based on the tools used are developed. Furthermore thedataexport into a Data warehouse is defined.Â
Result
The tool used collects all relevant data. Then the collected data is transformed into an optimised data model. mapped. The data export has been successfully implemented. ​
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