Omnichannel data integration of customer data

Creation of a suitable data model for the optimisation and analysis of personalised and cross-channel marketing.

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Enabling a stronger Personalisation at the Customer approach

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Optimisation of internal processes

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Basis for a successful Omnichannel-Marketing

Challenge

A supplier from the energy sector would like to offer its customers offer personalised content and in doing so, cross-channel Use information. The customer journey is to be described in a The data model must be optimally mapped in order to be able to to optimise internal processes on the basis of analyses.

Solution

The tool used by the client is evaluated with regard to the collected data and the possibility of data export. Subsequently, an optimised data model based on the tools used are developed. Furthermore thedataexport into a Data warehouse is defined.

Result

The tool used collects all relevant data. Then the collected data is transformed into an optimised data model. mapped. The data export has been successfully implemented.

Are you interested in your own use cases?

Challenge

An automotive company would like to visualise various market-specific data in order to create a Competitive analysis for the US market.

Solution

There will be a interactive and Flexible application, including of different maps with two different views implemented.

Result

Relevant markets are identifies, analyses and visualises. The dealer or the respective sales department have the possibility to compare the direct competition with their own product and to visualise the relevant data.

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