- Maximise paid Cookidoo subscriptions by inspiring recipe recommendations that inspire users to cook regularly with the Thermomix.
- Increase in Thermomix sales through "word-of-mouth marketing" thanks to greatly improved user satisfaction with Cookidoo
- A modern recommendation system built on cooking interactions based on machine learning algorithms from the field of collaborative filtering and content-based filtering.
- Building ETL and machine learning pipelines, as well as a serving infrastructure to efficiently provide recommendations to more than 3 million users worldwide.
- Operation, maintenance and continuous improvement of the productive recommendation application using a modern DevOps approach.
- Increase user engagement (click-through rate) by up to 110 %, measured in A/B tests
- The recommended recipes are among the top clicked items on the platform
Are you interested in your own use cases?