Roadmap workshop in the insurance industry

With the aid of the "Design Thinking" method, data-driven use cases are developed in the area of
customer acquisition, acquisition and retention:

e

Generation and prioritisation of almost 90 use case ideas by the 25 workshop participants

Elaboration of the top 3 use cases in detail

i

Development of an extensive use case library incl. evaluation according to benefit and feasibility

Challenge

An international insurance group wants to increase its customer satisfaction and the associated willingness to recommend it through new data-driven products and services. The challenge is to identify the wishes and needs of the end customers faster and more accurately.

Solution

In a workshop, problem areas and areas of opportunity are worked out using the "Design Thinking" method. Ideas for possible data science projects are generated and evaluated together with the client. The high-priority ideas are explored in greater depth and an initial project plan is developed.

Result

90 use case ideas are generated. For each idea there is an evaluation matrix according to feasibility and business value. The 3 data science use cases with the greatest potential are worked out in detail and can be implemented directly.

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