Privacy policy

Thank you for your interest in our website. 

The protection of your personal data during the collection, processing and use on the occasion of your visit to our website is an important concern for us. Your data will be protected within the framework of the statutory provisions. 

Please take a moment to read the information below. This will tell you how we handle your personal data, how and for what purpose this data is used, with whom we share this data and how we protect your personal data. 

Your privacy rights are our top priority and we make every effort to protect and ensure these rights. 

The controller for the processing of your personal data within the meaning of the European Data Protection Regulation is:

Alexander Thamm GmbH
Sapporobogen 6-8
80637 Munich
E-mail: contact@alexanderthamm.com

1 Data Protection Officer

If you have any questions regarding data protection, our external data protection officer DataCo GmbH | Dachauer Straße 65 | 80335 Munich | datenschutz@dataguard.de will be happy to help. 

2 Collection and processing of data

Every access to our website and every retrieval of a file stored on the website is logged. The storage serves internal system-related and statistical purposes.

To be logged:

  • Name of the retrieved file,
  • Date and time of retrieval,
  • Volume of data transferred,
  • Message about successful retrieval,
  • Operating system used,
  • Browser and browser type,
  • the website from which the link was redirected,
  • the internet service provider,
  • Pages visited and
  • requesting domain.

In addition, the IP addresses of the requesting computers are logged. However, the responsible person does not draw any conclusions about a person. 

This data is only required to display the content of our website correctly, to optimise the content for you on a permanent basis and to support prosecutions in the event of hacker attacks. The data is processed on the basis of our legitimate interest pursuant to Art. 6 (1) UAbs. 1 lit. f) DSGVO. The processing of the data is necessary for the operation of the website. The data is stored for as long as it is needed to fulfil the purpose and then automatically deleted. 

3 Data subject rights

Pursuant to Article 15 of the GDPR, you have the right to information about the processing of your personal data. In addition, you are free to exercise your rights to rectification, erasure or, if erasure is not possible, restriction of processing and data portability in accordance with Articles 16-18, 20 DSGVO. Should you wish to exercise this right, please contact our data protection officer. 

Furthermore, you have the right to complain to the competent supervisory authority at any time. If you are of the opinion that the processing of your personal data is not carried out in compliance with data protection laws, we would kindly ask you to contact our data protection officer. Furthermore, you have the right to object to the processing of your personal data at any time in accordance with Art. 13 para. 2 lit. b) DSGVO. 

4 Contact forms

All your personal data and other information that you provide to us via the contact forms set up on our website will only be collected and processed for the purpose of processing and responding to your enquiries on the basis of Art. 6 (1) UAbs. 1 lit. a) and b) DSGVO. Your data will be forwarded to us via our hubspot. If it is not provided, it is unfortunately not possible for us to contact you and process your request. An automated check of the validity of your email is carried out by Hubspot upon entry. A transfer of the personal data provided by you to a third country or an international organisation does not take place and is not planned. Your personal data will not be passed on to external third parties. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing carried out until the revocation remains unaffected. Your personal data, which you provide to us via the contact forms, will be stored by us for the duration of the processing of your request and deleted or blocked immediately after processing. 

We use the Hubspot service for the contact forms. 

You can find more detailed information on Hubspot at "11 Hubspot" experience 

5 E-mail contact

On our website, it is possible to contact us via the e-mail address provided. If you make use of this option, the personal data transmitted with the e-mail will be stored and processed only for the purpose of handling and answering your enquiries on the basis of Art. 6 (1) UAbs. 1 lit. a) and b) DSGVO. If you do not provide us with this information, we will unfortunately not be able to process your request. An automated decision-making process is not carried out. A transfer of the personal data provided by you to a third country or an international organisation does not take place and is not planned. Your personal data will not be passed on to external third parties. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing carried out until the revocation remains unaffected. Your personal data, which you provide to us, will be stored by us for the duration of the processing of your request and deleted or blocked immediately after processing. 

6 Newsletter

Insofar as you order our electronic newsletter, your personal data will only be processed for the purpose of regularly sending our newsletter and the associated measurement of success on the basis of Art. 6 (1) UAbs. 1 lit. a) DSGVO. After registration, we will send you a confirmation e-mail, which allows us to verify your identity and again confirms your consent. Your data will be forwarded to us by e-mail via our provider. If they are not provided, it is unfortunately not possible for us to provide you with our newsletter, contact you and process your request. An automated decision-making process is not carried out. A transfer of your personal data to a third country or an international organisation does not take place and is not planned. Your personal data will not be passed on to external third parties. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. Your personal data, which you provide to us in the context of ordering the newsletter, will be stored by us for the purpose of receiving the newsletter until you revoke your consent and will be removed from the distribution list after you unsubscribe. 

We use the Hubspot service to send our newsletter. 

Unsubscribing from the newsletter is possible at any time, for example via a link at the end of each newsletter. 

You can find more detailed information on Hubspot at "11 Hubspot" experience 

7 Online application

We process the personal data you submit exclusively in the application process. Your data is transmitted to us in encrypted form using so-called Transport Layer Security (TLS). We will provide you with the required information in accordance with Art. 13 DSGVO upon receipt of your application by means of a reply e-mail or for download in the online application form. In the area of job advertisements, we use the "Personio" software of the company Personio GmbH, Buttermelcherstraße 16, 80469 Munich, Germany. If you use the online application, you will be redirected to the recruiting page of Alexander Thamm GmbH at Personio. For your application via the online form, the privacy policy stated there applies in its current form. 

7.1 Online registration for seminars and workshops

All your personal data and other information that you provide to us via the registration form set up on our website for our seminars and workshops will only be collected and processed for the purpose of registering for our seminars and workshops on the basis of Art. 6 (1) UAbs. 1 lit. b) DSGVO. Your data will be forwarded to us by e-mail via our provider. If they are not provided, we are unfortunately unable to register you for one of our seminars and workshops. No automated decision-making is carried out. 

A transfer of the personal data provided by you to a third country or an international organisation does not take place and is not planned. Your personal data will not be passed on to external third parties. Your personal data that you provide to us via the registration form will be stored by us for the duration of the contractual relationship and for the duration of the statutory retention period and then deleted or blocked. 

7.2 Protection of the stored data 

We use technical and organisational security measures to protect the personal data you have made available to us from manipulation, loss, destruction or access by unauthorised persons. Our security measures are continuously improved and adapted according to the state of the art. It cannot be ruled out that data transmitted by you without encryption can be viewed by third parties during transmission. We would like to point out that with regard to data transmission via the Internet (e.g. communication by e-mail), no conclusive guarantee can be given for secure transmission. Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL) over the Internet. 

7.3 Protection of minors 

Consent to the processing of personal data can only be given by a person of legal age. For information society services, the consent of a child is permissible from the age of sixteen in accordance with Art. 8 GDPR. 

8 Storage of anonymised data/cookies

Tracking cookies are used on this website. Cookies are text files that are stored on your computer and enable an analysis of your use of the website. However, these collect and store data only in pseudonymous form. They are not used to identify you personally and are not merged with data about the bearer of the pseudonym. We use this information to determine the attractiveness of our website and to continuously improve its content. The legal basis for the use of tracking cookies is the consent given by you in accordance with Art. 6 (1) UAbs. 1 lit. a) DSGVO. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. Your data will not be transmitted to external bodies. You can delete the cookies on your PC at any time. 

9 Technically necessary cookies (session cookies)

In addition to the use of cookies for analysis purposes, other cookies are used to make our website more user-friendly. In order to use the full range of functions of our website, it is therefore necessary for technical reasons to allow session cookies. The purpose of using such cookies is to enable you to use the website in a simplified and more user-friendly manner. It is therefore necessary for the browser to be able to identify you even after you have changed pages. The data stored and transmitted in this process are language settings. The data is not used to create a user profile of you. The legal basis for the use of technical cookies is our legitimate interest according to Art. 6 para. 1 UAbs. 1 lit. f) DSGVO. It is not possible to use the website without session cookies. 

Adjust your cookie preferences here:

Cookie settings

10 Social media

We would like to get in touch with you and other interested parties, customers and users. We use various social networks for this purpose. You can find out which individual social networks we use in the following section. However, we would like to point out that we generally have no influence on which data is collected. As a rule, however, this is data that is used for market research and advertising purposes. This usually happens through the creation of user profiles and the interests determined from them. This makes it possible to show you tailor-made advertising. Therefore, cookies may also be set for you through the use of social networks. 

Basically, we would like to communicate information to you or give you the opportunity to share such information in the simplest and quickest way. Therefore, unless you have consented to data processing on the respective platform, the legal basis is our legitimate interest pursuant to Art. 6 (1) UAbs. 1 lit. f) DSGVO. If you have given your consent on the respective platform, the legal basis for processing is your consent pursuant to Art. 6 para. 1 UAbs. 1 lit. a) DSGVO. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. 

10.1 Facebook

On our website, we use a link to our presence on the social network Facebook (Facebook fan page) in order to interact with Facebook users who visit the fan page. For this Facebook fan page, we are a joint controller with Meta Platforms Ireland Limited, ( 4 Grand Canal Square, Dublin 2, Ireland; hereinafter: "Facebook") in accordance with Art. 26 of the General Data Protection Regulation (GDPR). You can find the joint responsibility agreement under the following link: https://www.facebook.com/legal/controller_addendum 

The purpose of processing your personal data is to provide visitors with an up-to-date information platform and an opportunity to interact on Facebook. The basis of the processing is therefore our legitimate interest pursuant to Art. 6 (1) UAbs. 1 lit. f) DSGVO. In doing so, the interests of the users are always taken into account. Information on the legal basis for processing on Facebook is available athttp://www.facebook.com/about/privacy/legal_bases/to find. 

When visiting our Facebook fan page, Facebook collects and processes personal data on the basis of legitimate interest pursuant to Art. 6 (1) UAbs. 1 lit. f) DSGVO. Part of this data is provided to us in summarised form via the so-called "Insights" (Facebook user statistics). A cookie is stored on the user's end device for this purpose. This is used to be able to use this information again at a later time. The cookie remains active for a period of two years if it is not deleted. Further information from Facebook on the use of cookies can be found in the Facebook Cookie Policy athttps://de-de.facebook.com/policies/cookies/can be found on our website. The transmission of these user statistics takes place exclusively in anonymised form and there is no possibility of access on our part to the respective underlying data. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. 

Details can be found here: 

https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php 

If you are already logged in to Facebook via your personal user account, the information about your visit to our website is automatically forwarded to Facebook. It is then possible that Facebook assigns the visit to the website to your account. If you do not wish your data to be transmitted and stored by Facebook, please log out of your Facebook account. 

You can object to Facebook storing a user profile and information about your visit to our website and to Facebook setting tracking cookies on other websites by clicking this opt-out link. 

10.2 Instagram (appearance) 

We operate a presence on the social network Instagram. This is an application of Facebook Inc. (Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland; hereinafter: "Facebook"). We would like to point out that we do not receive any knowledge of the content of the transmitted data or its use by Facebook. You can find further information at:https://help.instagram.com/519522125107875 

10.3 LinkedIn 

10.3.1 LinkedIn Ads 

We use the tracking service "LinkedIn Ads" on our website, a service of LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland; hereinafter referred to as: "LinkedIn"). LinkedIn Ads stores and processes information about your user behaviour on our website. For this purpose, LinkedIn Ads uses, among other things, cookies, small text files that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of our website. 

We use LinkedIn Ads for marketing and optimisation purposes, in particular to analyse the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behaviour, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO. 

Please note that this setting will be deleted when you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. 

It is possible that personal data will be transferred to the USA in the course of using this LinkedIn service. In this case, LinkedIn has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find further information at: https://www.linkedin.com/help/linkedin/answer/62533  

Further information from the third-party provider on data protection can be found on the following website:https://www.linkedin.com/legal/privacy-policy 

On our website, we use a link to the social network LinkedIn, which is operated exclusively by LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; hereinafter: "LinkedIn"). The link is identified by means of the LinkedIn logo (no LinkedIn plug-in). When you click on the LinkedIn logo, your browser establishes a direct connection with the LinkedIn servers. If you are already logged in to LinkedIn via your personal user account, the information about your visit to our website is automatically forwarded to LinkedIn. It is then possible that LinkedIn assigns the visit to the website to your account. We would like to point out that we have no knowledge of the content of the transmitted data or its use by LinkedIn. The following link leads to the privacy policy of LinkedIn:http://de.linkedin.com/legal/privacy-policy

It is possible that personal data will be transferred to the USA in the course of using this LinkedIn service. In this case, LinkedIn has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find further information at: https://www.linkedin.com/help/linkedin/answer/62533  

10.3.3 LinkedIn (Insight) 

Our website uses the LinkedIn Insight conversion tool of LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; hereinafter: "LinkedIn"). LinkedIn Insight allows us to obtain information about our website usage and to present you with advertising content on other websites that is tailored to your interests. For this purpose, a cookie with a validity of 120 days is set in your browser to enable LinkedIn to recognise you when you visit a website. The collection within the scope of this service only takes place after your express consent has been given. The legal basis for the processing is accordingly Art. 6 (1) UAbs. 1 lit. a) DSGVO. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. 

You can find more information on data protection at LinkedIn here:https://www.linkedin.com/legal/privacy-policy#choices-oblig

It is possible that personal data will be transferred to the USA in the course of using this LinkedIn service. In this case, LinkedIn has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find further information at: https://www.linkedin.com/help/linkedin/answer/62533  

You can object to LinkedIn Insight storing a user profile and information about your visit to our website and to LinkedIn Insight setting tracking cookies on other websites by clicking this opt-out link. 

10.4 YouTube 

10.4.1 YouTube appearance 

We operate a presence on the video platform YouTube. This is an application of YouTube LLC (901 Cherry Ave, San Bruno, CA 94066 USA, represented by Google Ireland Limited Gordon House, Barrow Street Dublin 4. Ireland; hereinafter: "YouTube"). We would like to point out that we have no knowledge of the content of the transmitted data or its use by YouTube. You can find further information at:https://www.google.de/intl/de/policies/privacy/ 

There is a possibility that personal data will be transferred to the USA in the course of using this Google service. Google has concluded SCCs for this case. You can find more information at:https://policies.google.com/privacy/frameworks 

10.4.2 YouTube (videos) 

The plug-ins from YouTube.de/YouTube.com, which we use on our website, are operated by YouTube , represented by Google Ireland Limited Gordon House, Barrow Street Dublin 4. Ireland. If the plug-ins are called up on our website, a connection is established to the YouTube servers. This results in the transmission of information about which of our websites you have visited to the YouTube server. If you are logged in as a member of YouTube, it is possible for YouTube to assign this information (videos viewed and comments) to your personal user account. You can avoid the collection of your data by logging out. YouTube's privacy policy can be accessed via:https://www.google.de/intl/de/policies/privacy/

It is possible that personal data may be transferred to the USA in the course of using this Google service. In this case, Google has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find further information at:https://policies.google.com/privacy/frameworks  

You can object to the storage of a user profile and information about your visit to our website by YouTube as well as to the setting of YouTube tracking cookies on other websites by clicking on this opt-out link. 

On our website, we use a reference (link) to our presence on the social career network XING. This is an application of XING SE (Dammtorstraße 30, 20354 Hamburg; hereinafter: "XING"). We would like to point out that we do not receive any knowledge of the content of the transmitted data or its use by XING. We have used functions of the XING service on our website. When you visit the website, your web browser connects to the XING servers for a short time, through which the XING functions are provided (e.g. calculation of the counter value). XING does not use cookies and does not store any personal data. Furthermore, no evaluation of your usage behaviour takes place. We would like to point out that we have no knowledge of the content of the transmitted data or its use by XING. You can find further information at:https://privacy.xing.com/de/datenschutzerklaerung 

10.6 Kununu 

We operate a presence on the employer review portal "kununu". This is an application of XING SE (Dammtorstraße 30, 20354 Hamburg, Germany; hereinafter: "XING"). 
We would like to point out that we do not receive any knowledge of the content of the transmitted data or its use by kununu or XING. You can find further information at:https://privacy.xing.com/de/datenschutzerklaerung 

10.7 Podigee Podcast Hosting 

We use the podcast hosting service Podigee from the provider Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. The podcasts are loaded by Podigee or transmitted via Podigee. 

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimisation of our podcast offer pursuant to Art. 6 Para. 1 lit. f. DSGVO. 

Podigee processes IP addresses and device information in order to enable podcast downloads/playbacks and to determine statistical data, such as call-up figures. This data is anonymised or pseudonymised before being stored in Podigee's database unless it is necessary for the provision of the podcasts. 

Further information and objection options can be found in Podigee's privacy policy: https://www.podigee.com/de/about/privacy/

11 HubSpot 

For our online marketing activities we use HubSpot ('25 First Street, 2nd Floor, Cambridge, MA 02141 USA). This is an integrated software solution that we use to cover various aspects of our online marketing. 

These include, among others: 

  • E-mail marketing (newsletters and automated mailings, e.g. to provide downloads) 
  • Social Media Publishing & Reporting 
  • Reporting (e.g. traffic sources, accesses, etc. ...) 
  • Contact management (e.g. user segmentation & CRM) 
  • Contact forms incl. automated verification of the email when entered 
  • Call-to-Actions Button/Links 

Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. 

This information, as well as the content of our website, is stored on servers of our software partner HubSpot. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. We have specified server location within Europe via AWS within our contract with Hubspot. 

All information we collect is subject to this privacy policy. We use all information collected solely to optimise our marketing. 

HubSpot is a software company from the USA. We have completed the SCCs of the EU, as well as a Data Processing Addendum, which you can find under this link https://legal.hubspot.com/dpa

If you have any further questions about Hubspot's privacy policy, you are welcome to contact Hubspot directly at the following link https://preferences.hubspot.com/privacy or write to Nicholas Knoop, Data Protection Officer, HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. 

  • More information about the cookies used by HubSpot can be found at here

12 Glassdoor

We operate a presence on the employer review portal "Glassdoor". Glassdoor Inc. is a company registered in Delaware (100 Shoreline Highway, Mill Valley California, USA; hereinafter "Glassdoor") as the responsible entity. We would like to point out that we have no knowledge of the content of the transmitted data or its use by Glassdoor. 

The following link leads to the privacy policy of Glassdoor Inc: https://hrtechprivacy.com/de/brands/glassdoor#privacypolicy 

13 Shopify 

13.1 Shopify appearance 

We host our online shop with Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify"). 

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyses the number of visitors, the sources of visitors, customer behaviour and compiles user statistics. When you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information and other data related to the purchase (e.g. phone number, amount of sales made, etc.). For analytics, Shopify stores cookies in your browser. 

For details, please refer to Shopify's privacy policy: 

https://www.shopify.de/legal/datenschutz

The use of Shopify is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the most reliable presentation of our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. 

Job processing 

We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR. 

For details please see https://www.shopify.com/legal/dpa

13.2 Shopify Pay 

Shopify Pay has integrated components from Stripe. The European operating company of Stripe is Stripe Payments Europe Ltd, C/O A&L Goodbody, Ifsc, North Wall Quay, Dublin 1, Ireland. 

Stripe is an online payment service provider. When you want to buy something from our shop, Stripe processes transaction data. The "transaction data" collected by Stripe includes personal data and may include : your name, email address, billing address, shipping address, payment method information (such as credit or debit card number, bank account information or the symbol of the card you selected for payment), merchant and location, purchase amount, purchase date and in some cases some information about what you purchased and your phone number. Stripe may also receive your transaction history within our shop. 

Similarly, Stripe uses personal information about your identity, including information provided by you and our service providers, to provide verification services to Stripe or to the business users with whom you do business and to reduce fraudulent activity and increase security. If you provide a "selfie" along with a picture of your identity document, we use technology to compare and calculate whether they match and your identity can be verified. 

Stripe uses your personal information collected through the Services to detect and prevent fraudulent activity against Stripe, its business users and financial partners, including detecting unauthorised logins using your online activity. Stripe may provide business users (including card issuers and others involved in payment processing activities) with personal information about you (including your attempted transactions) to help them assess the fraud risk associated with the transaction in question. They may here and here learn more about how Stripe can use technology to assess the fraud risk associated with an attempted transaction and what information Stripe can share with business users regarding such risks. 

You have the option to revoke your consent to the handling of personal data at any time vis-à-vis Stripe. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. 

Stripe's privacy policy is available at the following link https://stripe.com/de/privacy. The Stripe Cookie Policy can be viewed here https://stripe.com/cookies-policy/legal. Stripe's processors can be seen here https://stripe.com/service-providers/legal. The Privacy Center can be found under this link https://stripe.com/privacy-center/legal. The applicable regulations on data transfer can be found under this link https://stripe.com/at/privacy-center/legal#data-transfers  

14 Google

14.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Ltd (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google"), which uses cookies. 

Cookies are text files that are stored on your computer and enable an analysis of your use of the website. Cookies generally transmit the information generated about your use of this website to a Google server in the USA and are stored there. However, as this website uses IP anonymisation, your IP address will be truncated by Google beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. 

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google uses this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator in connection with website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. 

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:http://tools.google.com/dlpage/gaoptout?hl=de

The collection within the scope of this service only takes place after you have given your express consent. You can prevent the collection of your data by Google Analytics at any time, even after giving your consent, by clicking on the "Deactivate Google Analytics" link in the section below. An opt-out cookie will be set, which will prevent the future collection of your data when visiting this website: Deactivate Google Analytics. If you delete the cookies in this browser, you must activate the opt-out cookie again. The purpose of the collection is to evaluate the use of our website. Furthermore, the use of Google Analytics enables us to create reports on website activities and thus improve our internet presence. The legal basis for this is your consent in accordance with Art. 6 (1) UAbs. 1 lit. a) DSGVO. In addition to us, Google is to be named as the recipient of the data. The data will be deleted as soon as it is no longer required for our recording purposes. 

14.2 Google Optimize

Google Optimize is part of Google Analytics and enables us to test the attractiveness of the content and the functionality of our website. For this purpose, individual elements, content or functions, up to and including the entire website, are only played to a certain percentage of visitors and the respective change in user behaviour is statistically evaluated (so-called A/B testing).

You can object to the storage of a user profile and information about your visit to our website by Google, as well as to the setting of Google tracking cookies on other websites, by clicking on this opt-out link.

14.3 Google reCAPTCHA

This website uses the Google reCAPTCHA service, operated by Google Ireland Ltd (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter: "Google"), which protects the website from spam and abuse. The reCAPTCHA service is intended to prevent abusive activities from being carried out on the website by automated software. This is ensured by checking whether the entries actually come from a natural person. For verification purposes, data such as the address of the page on which the captcha is used, the user's IP address, the user's input behaviour (e.g. answering the reCAPTCHA question, input speed in the form fields, the order in which the input fields are selected, etc.) as well as browser, browser size and resolution, browser plug-ins, date, language setting, the website's display instructions (CSS) and scripts (JavaScript) and the mouse or touch events within the website are collected and processed. If the user of the website is logged into Google, the Google account will also be recognised and assigned. 

Cookies from other Google services such as Gmail, Search and Analytics will also be read by Google in this case. Data that is collected and stored as part of the use of Google reCAPTCHA is sent to Google in encrypted form. Whether the captcha is displayed on the page in the form of a checkbox or by text entry is decided by Google's subsequent evaluation. No personal data is read out or stored from the input fields of the respective form. 

The legal basis for the use of reCAPTCHA is our legitimate interest pursuant to Art. 6 para. 1 UAbs. 1 lit. f) DSGVO, which is to protect our website. You can find more information about the collection and processing of your data by Google and your rights as a data subject in this regard in Google's privacy policy:https://www.google.com/intl/de/policies/privacy/. It is possible that personal data may be transferred to Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in the course of using this Google service. . In this case, Google has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find more information at:https://policies.google.com/privacy/frameworks  

14.4 Google Tag Manager

Our website uses the Google Tag Manager, a service of Google Ireland Ltd (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google"). This allows us to manage website tags via an interface. The Google Tag Manager tool itself is a cookie-less domain and does not collect any personal data. The Google Tag Manager provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager. For more information about the collection and processing of your data by Google, as well as your data subject rights in this regard, please refer to Google's privacy policy at:https://policies.google.com/privacy?hl=de 

It is possible that personal data may be transferred to Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in the course of using this Google service. In this case, Google has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find more information at:https://policies.google.com/privacy/frameworks 

You can object to the storage of a user profile and information about your visit to our website by Google Tag Manager as well as to the setting of Google Tag Tracking cookies on other websites by clicking on this opt-out link.

14.5 Google Ads

This website uses Google Ads, a service provided by Google Ireland Ltd (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google"). We use the conversion tracking function, for which Google Ads sets cookies on your computer if you have reached our website via an advertisement placed by Google. The data collected by the cookie is not user-related and therefore does not serve to identify you personally. The cookies lose their validity after 30 days. The data is collected for the purpose of creating conversion statistics for Google Ads customers. We only receive information about the total number of users who clicked on our ad and were subsequently redirected to a website tagged with a conversion tracking tag. 

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can set your browser so that cookies from the domain "googleadservice.com" are generally blocked. The collection of data within the scope of this service only takes place with your express consent. The purpose of the collection is to provide you with targeted advertising. The legal basis for this is your consent in accordance with Art. 6 (1) UAbs. 1 lit. a) DSGVO. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. In addition to us, Google is to be named as the recipient of the data. The data will be deleted as soon as it is no longer required for our recording purposes. Consent is furthermore required by Google in accordance with their policy:https://www.google.com/about/company/user-consent-policy.html. 

For more information about the collection and processing of your data by Google and your data subject rights in this regard, please see Google's privacy policy at:http://www.google.com/policies/privacy/?hl=de. It is possible that personal data may be transferred to Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in the course of using this Google service. In this case, Google has concluded corresponding standard contractual clauses that regulate the protection of personal data transferred from the European Union to the USA. You can find more information at:https://policies.google.com/privacy/frameworks  

You can object to the storage of a user profile and information about your visit to our website by Google Ads as well as to the setting of Google Ads tracking cookies on other websites by clicking on this opt-out link.

15 Hotjar

We use Hotjar to better understand the needs of our users and to optimise what we offer on this website. Hotjar's technology gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and helps us to tailor our offering to our users' feedback. Hotjar uses cookies and other technologies to collect information about our users' behaviour and about their devices (in particular, device IP address (collected and stored anonymously only), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymised user profile. The information is neither used by Hotjar nor by us to identify individual users nor is it merged with other data about individual users. For more information, please see Hotjar's privacy policy here:https://www.hotjar.com/legal/policies/privacy/ 

You can object to Hotjar storing a user profile and information about your visit to our website and to Hotjar setting tracking cookies on other websites by clicking this opt-out link.

16 keenIO 

Our website uses keenIO, a web analytics service provided by Keen.io LLC. (122 East Houston Street San Antonio, TX 78205, USA; hereinafter: Keen.io). Data on the use of our app is transferred to keenIO so that the pages called up in the mobile app are subsequently visible. Only IP addresses are transmitted to Keen.io. The collection within the scope of this service only takes place after you have given your express consent. The legal basis in this respect is Art. 6 para. 1 UAbs. 1 lit. a) DSGVO. You have the right to revoke your consent at any time with effect for the future. The lawfulness of the data processing until the revocation remains unaffected. 

If you are interested in counteracting the collection of data and its subsequent processing, you can also object to such collection and processing. However, in such a case, you may be excluded from the full use of our website and our app. The information generated about the use of this app is transmitted to and stored on a Keen.io server in the USA. Keen.io uses this information for the purpose of evaluating the use of the app, compiling reports on app activity, and providing other services related to app and internet usage. Provided that it is required by law or processing of this data by third parties on behalf of Keen.io, there will be a transfer of this information to third parties by Keen.io. Under no circumstances will Keen.io associate your IP address with any other data stored by Keen.io. You can find further information in this regard under the following link:https://keen.io/privacy-policy