Data ethics is the field that deals with determining, systematising and recommending the moral correctness of behaviour and actions in connection with the use of data. 

More and more aspects of our lives are being shaped by data-driven Algorithms regulated. This forces us to think about what rules we want to put around them and their creation. Even though some countries have comprehensive rules and regulations governing these new areas, the law cannot regulate everything. Similar to other parts of society, there is a need for good behaviour that goes beyond mere compliance with the law.