AI in Media,
Entertainment & Publishing
Smart Data & AI Solutions
in Media, Entertainment and Publishing
The media and entertainment industry is undergoing rapid transformation: fragmented audiences, declining ad revenues, rising production costs, and relentless competition for attention on digital platforms demand new approaches – data-driven, personalized, and automated. At the same time, user expectations are higher than ever: content must be relevant, personalized, and instantly accessible across all devices.
Artificial intelligence and data-driven technologies are becoming critical enablers – from intelligent recommendation engines and dynamic ad pricing to automated content production and data-powered audience management. These technologies not only streamline processes – they unlock new monetization opportunities through personalized advertising, optimized subscriber engagement, and predictive churn management. The result: increased revenue, stronger audience loyalty, and more resilient business models.
As one of Europe’s leading data and AI consultancies, we support broadcasters, streaming platforms, and media companies in leveraging these opportunities – with scalable solutions, tangible business value, and measurable ROI.
Benefits of AI
in Media and Entertainment
Real-Time Personalized User Experiences
AI enables dynamic adaptation of content, formats, and ad creatives based on individual usage behavior – in real time.
Better Viewer Engagement through Personalization
Recommendation engines and AI-powered segmentation increase content relevance and drive longer session times.
Faster Production with Generative AI
Automated text creation, video editing, and content tagging significantly accelerate production workflows – without compromising quality.
![Whitepaper 'The Agentic Shift', Alexander Thamm [at] 2025](/fileadmin/_processed_/f/2/csm_banner-agentic-shift-whitepaper-2509_2303873807.jpg "Go to whitepaper")
Our Customer Stories
Discover selected examples from our projects. Each reference shows industry-specific solutions for your unique requirements.
![[Translate to English:]](/fileadmin/_processed_/4/9/csm_energie-ag-referenz-alexanderthamm_3f3bdf408d.png "[Translate to English:]")
- Marketing & Sales
Sustainability with Agentic AI
80% faster response time, improving user satisfaction and competitiveness.
Read moreFrom Idea to Operation
Scalable Solutions
Our cross-functional teams of data, AI, and industry experts develop tailored solutions – from predicting individual user preferences and real-time content personalization to automating editing, post-production, and content summarization with generative AI.
We support you end-to-end: from strategy and concept development to productive integration and operationalization. We don’t believe in one-size-fits-all – we build the right solution for your specific use case.
Our promise: measurable business impact – from higher click-through rates to optimized customer lifetime value.
Curious where untapped potential lies in your digital value chain?
Reach out to our experts – we look forward to the exchange!
Our Approach:
The [at] Data Journey
![[at] Data Journey by Alexander Thamm GmbH, Data Strategy, Data Lab, Data Factory and DataOps in einem Flowchart](/fileadmin/_processed_/5/a/csm_journey_16.9_cfa4ef8fcf.png "[at] Data Journey")
Our Digital Journey offers a holistic framework for data and AI projects, allowing us to fully understand our clients' challenges and provide tailored, effective solutions.
It encompasses four intertwined practices: Data Strategy, Data Lab, Data Factory, and DataOps. This holistic approach to planning and implementing Data and AI projects allows us to maintain a continuous overview of cutting-edge technologies and trends. Additionally, this setup provides our customers access to a qualified team of experts who can address and assist with various issues at every stage of the journey. Note that although our Digital Journey is a holistic concept, its individual components and services can also be accessed independently. Nevertheless, all areas are integrated into every project. This is how we turn data into real value.
We support your data project – from the initial idea to the final product.
Get Expert Advice
Want to explore the potential of AI and Data Science for your business? Interested in learning more about our use cases and technology? Talk to our experts!
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