AI in Retail and E-Commerce
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Transforming Retail with AI
A 2024 Statista report reveals that retailers using artificial intelligence (AI) and machine learning (ML) technologies performed better than their competitors. Both in 2023 and 2024, retail companies using these kinds of technologies saw a two-digit growth of their sales compared to the respective previous years. Similarly, their annual profit grew by roughly eight percent, outperforming retailers who did not use AI or ML solutions.
The report highlights AI’s growing role in enhancing customer experiences through innovations such as virtual try-ons, visual product searches, and intelligent payment reminders. At the same time, IoT technologies like RFID sensors, digital price tags, and mobile connectivity are creating new opportunities for personalization and customization in physical retail stores.
AI’s impact extends far beyond traditional retail. Wholesalers, B2B vendors, and e-commerce platforms are also integrating AI-driven solutions to streamline operations, improve customer engagement, and drive sustainable growth.
Partnering with [at]
for Your Data and AI Needs
New Business Models
Reaching new target audiences through digital products and sales channels.
Reduce Costs
Process automation enables resource savings across all areas.
Enhance Customer Experiences
Identifying and meeting customer needs through data-driven solutions.
Our case studies
Discover selected examples from our projects. Each reference shows industry-specific solutions for your unique requirements.
Our Approach:
The [at] Data Journey
![[at] Data Journey by Alexander Thamm GmbH, Data Strategy, Data Lab, Data Factory and DataOps in einem Flowchart](/fileadmin/_processed_/5/a/csm_journey_16.9_bef71ec01f.png "[at] Data Journey")
Our Digital Journey offers a holistic framework for data and AI projects, allowing us to fully understand our clients' challenges and provide tailored, effective solutions.
It encompasses four intertwined practices: Data Strategy, Data Lab, Data Factory, and DataOps. This holistic approach to planning and implementing Data and AI projects allows us to maintain a continuous overview of cutting-edge technologies and trends. Additionally, this setup provides our customers access to a qualified team of experts who can address and assist with various issues at every stage of the journey. Note that although our Digital Journey is a holistic concept, its individual components and services can also be accessed independently. Nevertheless, all areas are integrated into every project. This is how we turn data into real value.
We support your data project – from the initial idea to the final product.
Get expert advice
Want to explore the potential of AI and Data Science for your business? Interested in learning more about our use cases and technology? Talk to our experts!
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