Gamification in business utilises the engaging and motivating elements of games and applies them to various business processes. This strategy improves employee engagement, increases productivity and strengthens customer relationships. As companies increasingly recognise the value of gamification, the market has responded with a variety of tools tailored to different needs. This article looks at the seven main gamification tools, each of which offers unique features to achieve specific business objectives. From improving team performance to encouraging customer interaction, these tools offer innovative solutions to the challenges faced by modern organisations.

Should you use gamification in your company?

Gamification can be a powerful tool for companies that want to optimise their Increase commitment and productivity want. By integrating game-like elements such as points, leaderboards and rewards into work processes, companies can make tasks more interesting and enjoyable for their employees. This approach has been shown to increase motivation, promote teamwork and improve job satisfaction, leading to higher productivity.

In various sectors, gamification has Wide range of possible applications. In sales, for example, leaderboards and rewards can encourage a competitive spirit and improve performance. In customer service, gamification techniques such as earning badges for solving problems can increase employee engagement and efficiency. In training and development, interactive learning modules with rewards for completion can increase employees' knowledge retention and skill levels.

The 7 most important gamification tools

Engagedly

Engagedly is a gamification software developed specifically for HR. It aims to improve management and employee engagement through the use of game mechanics.

Features:

• Performance management tools
• Functions for employee retention
• Self-service options for performance tracking

Advantages:

• Promotes transparent communication about performance
• Promotes employee motivation through rewards for the fulfilment of tasks
• Offers real-time progress tracking

Disadvantages:

• requires adaptation to company-specific processes
• the learning curve for users can be long
• Integration into existing HR systems can be a challenge

Price:

Packages start at 9 $ per month, with add-ons between 2 and 5 $, giving companies the opportunity to customise their plan to their individual needs.

Conclusion:

Engagedly is ideal for organisations looking to improve employee engagement and streamline performance management. The focus on transparent communication and employee motivation makes Engagedly a valuable HR tool.

AI Adventure

AI Adventure is an innovative learning platform that specialises in the playful transfer of knowledge about Data and Artificial Intelligence (AI) focussed. Through an immersive experience similar to an escape room, AI Adventure enables participants to solve exciting puzzles in groups while learning basic data and AI concepts. It aims to increase data literacy in organisations and foster a deep, lasting understanding of data and AI.

Features:

• Immersive learning experience similar to an escape room
• Various modules, playable online or as training/workshop
• Integration into more extensive training programmes via the [at] Data Academy

Advantages:

• No software installation necessary (browser-based)
• Promoting team building and employee loyalty
• Improving added value through data knowledge

Disadvantages:

• Possibly less effective for learners who prefer a more traditional, less game-orientated approach
• requires commitment and active participation from employees
• may initially face challenges when integrating into existing training structures

Price:

The prices for AI Adventure may vary depending on the number of participants. For exact prices, please contact individual enquiry necessary.

Conclusion:

AI Adventure is ideal for organisations that want to increase their data literacy in an innovative and interactive way. The combination of playful learning and practical application makes it ideal for team building and promoting data understanding at all levels of the organisation.

Influitive

Influitive is a software platform that gamifies customer acquisition. It was developed to engage customers through activities such as reviews, recommendations and participation in events.

Features:

• Tools for customer acquisition management
• Incentives for customer campaigns
• Tracking and analysing the engagement

Advantages:

• strengthens customer loyalty
• encourages active promotion of the brand
• Improves the metrics for customer loyalty

Disadvantages:

• Significant customer involvement may be required
• Integration with existing marketing tools could be complex
• requires continuous customer participation

Price:

Influitive offers two different plan structures. The Customer Advocacy Plan starts at $1,999 per month, while the Digital Community Plan starts at $3,499 per month.

Conclusion:

Influitive is well suited for companies that want to increase their customer engagement and brand presence. The focus on rewarding customer actions makes it a valuable tool for improving customer relationships.

Spinify

Spinify is a gamification software tailored to motivate sales teams. It focuses on the use of competitive elements such as leaderboards and competitions to boost sales performance.

Features:

• Real-time rankings for sales tracking
• Customisable sales competitions
• Tools for employee recognition

Advantages:

• Improves motivation and competition within the team
• Provides visibility of sales targets and successes
• encourages a performance-orientated culture

Disadvantages:

• it may not be suitable for a non-competitive team environment
• Overemphasising competition can impair teamwork
• requires regular updates to maintain engagement

Price:

Spinify offers three pre-configured pricing plans as well as a fully customisable plan for large businesses. The "Lite" plan offers all the essentials for small businesses and starts at $70 per month. The "Grow" plan offers advanced features for expanding businesses and costs $$375 per month. The "Scale" plan is a comprehensive solution for fast-growing businesses and starts at $$375 per month.

Conclusion:

Spinify is particularly effective for sales teams that prioritise competition and targeted incentives. It is a powerful tool for organisations that want to increase sales productivity and employee motivation through gamification.

Trivia

Trivie is a gamified learning software designed for employee training and development. It focuses on improving knowledge retention and engagement through a gamified approach.

Features:

• Quizzes and games to test knowledge
• Ranking lists for tracking learning progress
• Badges and rewards for completed training courses

Advantages:

• Increases commitment to employee training
• Promotes knowledge retention through interactive learning
• facilitates the tracking of training progress

Disadvantages:

• it may not be suitable for all learning styles
• Dependence on technology for the delivery of training
• requires constant updating of content to remain relevant

Price:

Companies that would like to try out the Trivie programme can test it free of charge for 21 days and then gain full access to the Trivie programme. After that, companies can choose between three different plan structures. The Team plan starts at 499 $ per month and allows up to 100 learners. The Business plan allows between 101 and 250 learners for a fee of $999 per month. The Large Business plan allows between 251 and 500 learners for a fee of 1,499 $ per month.

Conclusion:

Trivie is a valuable tool for organisations that want to make their employee training more engaging and effective. Its playful approach is particularly useful for improving knowledge retention and making learning more interactive and enjoyable.

Bunchball Nitro from BI Worldwide

Bunchball Nitro, offered by BI Worldwide, is a versatile gamification software designed for businesses. It integrates gamification into various aspects of business operations, including sales strategies, employee management, partnerships and customer care.

Features:

• Customisable gamification elements for various business processes
• Integration options with various company systems
• Comprehensive performance tracking and analysis

Advantages:

• Adaptable to a wide range of business applications
• Improves employee commitment and performance
• boosts sales and marketing efforts through gamification

Disadvantages:

• the complexity can be overwhelming for smaller companies
• Potentially high integration and customisation costs
• requires strategic planning for effective implementation

Price:

Interested parties can find detailed prices on the Bunchball Nitro website.

Conclusion:

Bunchball Nitro is a robust and flexible gamification platform suitable for large organisations with diverse requirements. Its ability to adapt to different business functions makes it a valuable tool for increasing engagement and performance across different departments.

Hoopla from Raydiant

Hoopla by Raydiant is a gamification software focussed on increasing employee motivation and improving internal communication. It is designed to create a dynamic work environment through real-time recognition and performance tracking.

Features:

• Automated motivation and recognition functions in real time
• Customisable sales competitions and leaderboards
• Customisable for office, branch and field staff

Advantages:

• Promotes a competitive yet cooperative work culture
• Increases transparency in performance tracking
• Provides immediate recognition and feedback, which boosts morale

Disadvantages:

• May not fit with non-competitive workplace cultures
• requires regular updates of content and objectives
• A possible overemphasis on competition can impair the team dynamic

Price:

Prices are available on request on the Hoopla website.

Conclusion:

Hoopla by Raydiant is an effective tool for organisations looking to increase employee engagement and motivation through gamification. Its focus on real-time recognition and performance tracking makes it a valuable asset in creating a motivated and productive workforce.

Maximise your business potential with gamification tools

The use of gamification tools in organisations is more than a passing trend; it is a strategic approach to creating a more dynamic, engaging and productive work environment. These tools offer innovative solutions to common business challenges, ranging from employee motivation and training to customer loyalty and brand management.

Each tool is tailored to specific needs, whether it is to increase the performance of the sales team, improve the learning experience of employees or strengthen customer relationships. The customisability of these platforms enables seamless integration into different business models and industries, proving their versatility and effectiveness.

For organisations looking to stay ahead in today's competitive market, exploring and implementing these gamification tools can be a game changer. Not only do they increase productivity and engagement, but they also contribute to a happier and more motivated workforce. By utilising the unique features of these tools, organisations can create a more engaging and rewarding experience for both their employees and their customers, leading to improved performance and business growth.