Data Visualization in Automotive After-Sales
Problem
An international car manufacturer provides its partner repair shops with a maintenance platform that organizes the entire repair process. This generates large volumes of after-sales data with significant potential. Yet, transparency is still lacking when it comes to key questions such as: Is the platform being used correctly? What turnover is being generated with the platform?
While it delivers the necessary data, it does not offer embedded visualizations or interactive features that make the information easy to understand and actionable for business decisions. On top of this, the variety of systems and data formats complicates the seamless integration of data into the central data lake and ultimately into the dashboard.
The central challenge, therefore, was to develop an interactive dashboard with meaningful visualizations that empower employees to quickly grasp relevant after-sales data and make informed decisions.
Approach
Result
In just five weeks, our experts developed an application-ready dashboard and successfully connected the first relevant data sources. This laid a solid foundation for systematically evaluating platform data and supporting data-driven after-sales decisions. By presenting information visually, employees can absorb insights far more quickly than from text alone, given that visualizations accelerate both understanding and action. As a result, the solution enhances operational efficiency, improves forecasting, and enables a more targeted alignment of marketing and product strategies.
Our Experts
Kathrin Guckes
Principal Data Visualization Engineer
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