AI in Retail, E-Commerce
& Consumer Goods
Data & AI Solutions
in Retail & E-Commerce
Few industries are experiencing digital transformation as directly as retail. Customer expectations are rising, competition is intensifying – and profit margins are shrinking. In this environment, success depends on data-driven decisions, smart automation, and personalized customer experiences along the entire journey.
The potential is immense: AI-powered recommendations, dynamic pricing strategies, and accurate demand forecasting can significantly increase revenue, operational efficiency, and customer satisfaction in retail & consumer goods.
As one of Europe’s leading data and AI consultancies, we help retailers, e-commerce platforms, and digital brands unlock this potential – with scalable solutions, sustainable impact, and measurable business value.
We view data as a strategic asset and enable tangible gains in efficiency and innovation. With a strong track record of successful projects in the retail & e-commerce space, we combine deep industry knowledge, cutting-edge technology, and real-world implementation expertise.
Benefits of Artificial Intelligence
in Retail, E-Commerce & Consumer Goods
Hyper-Personalized Customer Experiences
Real-time data and AI enable dynamic customer profiling and personalized journeys across all channels – driving stronger customer loyalty, higher repeat purchases, and a long-term increase in customer lifetime value.
Higher Conversion Rates
AI-based user behavior analysis enables precise targeting of content and offers – increasing relevance at the moment of purchase and significantly boosting conversion rates.
Optimized Inventory Turnover
Better demand forecasting reduces overstock and stockouts, lowers inventory costs, and increases turnover – while improving availability and customer satisfaction.
![Whitepaper 'The Agentic Shift', Alexander Thamm [at] 2025](/fileadmin/_processed_/f/2/csm_banner-agentic-shift-whitepaper-2509_2303873807.jpg "Go to whitepaper")
Our Customer Stories
Discover selected examples from our projects. Each reference shows industry-specific solutions for your unique requirements.
![[Translate to English:]](/fileadmin/_processed_/4/9/csm_energie-ag-referenz-alexanderthamm_3f3bdf408d.png "[Translate to English:]")
- Marketing & Sales
Sustainability with Agentic AI
80% faster response time, improving user satisfaction and competitiveness.
Read moreFrom Idea to Operation
Scalable Solutions
Our interdisciplinary team of data, AI, and retail experts develops tailored solutions – from data-driven inventory optimization and personalized marketing and pricing strategies to real-time customer insights and behavior analytics.
We support you end-to-end: from strategy development to integration and operational rollout. Our approach is never one-size-fits-all – we focus on the solution that fits your specific challenge best.
Our promise: measurable impact for your business – from higher conversion rates to increased customer lifetime value.
Want to discover untapped potential across your value chain?
Reach out to our experts – we’re happy to explore it with you.
Our Approach:
The [at] Data Journey
![[at] Data Journey by Alexander Thamm GmbH, Data Strategy, Data Lab, Data Factory and DataOps in einem Flowchart](/fileadmin/_processed_/5/a/csm_journey_16.9_cfa4ef8fcf.png "[at] Data Journey")
Our Digital Journey offers a holistic framework for data and AI projects, allowing us to fully understand our clients' challenges and provide tailored, effective solutions.
It encompasses four intertwined practices: Data Strategy, Data Lab, Data Factory, and DataOps. This holistic approach to planning and implementing Data and AI projects allows us to maintain a continuous overview of cutting-edge technologies and trends. Additionally, this setup provides our customers access to a qualified team of experts who can address and assist with various issues at every stage of the journey. Note that although our Digital Journey is a holistic concept, its individual components and services can also be accessed independently. Nevertheless, all areas are integrated into every project. This is how we turn data into real value.
We support your data project – from the initial idea to the final product.
Get Expert Advice
Want to explore the potential of AI and Data Science for your business? Interested in learning more about our use cases and technology? Talk to our experts!
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