BARC Study on the Data & Analytics Market

In the latest market overview by BARC, Alexander Thamm [at] once again ranks among the most visible and high-performing data and analytics providers in the DACH region. Multiple top-10 rankings underline its strong position in a rapidly growing market. 

Munich, 04.03.2026. In early 2026, Alexander Thamm [at] was once again ranks among the top 10 in several categories of the annual BARC study “The Market for Data & Analytics Service Providers in DACH – Trends & Developments.” 

For the past four years, BARC has analyzed more than 550 companies across the DACH region in this study, including 375 specialized data and analytics providers. As such, the study is widely regarded as a comprehensive market overview of the data and analytics services sector. 

Alexander Thamm [at] achieved Top 10 rankings in several key categories: 

• 5th in the category “Top 15 Data & Analytics Specialists in DACH”,
• Top 10 in the category “Web Visibility”,
• Top 3 in the category “Social Media - Instagram”.

“We are delighted to once again be ranked among the top D&A companies. I am particularly proud that we continue to strengthen our leading position in the dynamic analytics and AI market while further increasing our brand visibility.”

Patrick Kinter, Principal Digital Marketing Manager, Alexander Thamm

These rankings highlight both the company’s strong market positioning in terms of expertise and its high level of digital visibility and brand presence. The study also confirms that Germany is by far the largest market for data and analytics services within the DACH region, an environment in which Alexander Thamm [at] has successfully established itself as one of the leading specialist providers. 

About Alexander Thamm  [at]  

Alexander Thamm – [at] for short – is a consultancy specializing in Data and Artificial Intelligence. [at] was founded in 2012 by Alexander Thamm and is now among the top consultancies in Europe with more than 500 employees. [at] positions itself as a partner that combines expert advice with concrete implementation. To date, [at] has realized more than 3,000 data and AI projects. [at] supports numerous DAX companies and SMEs on their digital journey and has offices in Germany (Munich, Berlin, Frankfurt, Leipzig, Nuremberg, Essen), Austria (Innsbruck and Vienna) and Switzerland (Gossau).