9 examples of gamification in companies

from | 10 January 2024 | Basics

Gamification is changing the business world by integrating game-like elements into non-game environments. This innovative approach is not just about playing games, it is a strategic way to increase engagement, motivation and productivity. In sectors ranging from technology to healthcare, organisations are using gamification to improve employee training, customer retention and marketing strategies. This shift towards gamification reflects an understanding of human psychology - utilising the innate love of games to achieve business goals. Through some concrete examples, we will see that gamification is not just a trend, but a powerful tool that is reshaping the landscape of modern business practices.

What is gamification? 

Gamification refers to the Application of game design elements in non-game contexts. It is a technique that allows organisations to improve processes, services and applications through elements such as points, badges, leaderboards and challenges. The core idea is to capitalise on the natural human desire for competition, performance and collaboration. In companies, gamification motivates employees, increases customer loyalty and improves the learning and development programmes. It's not about developing games, but using game principles to make activities more engaging and enjoyable. In this way, organisations aim to increase productivity, improve customer loyalty and promote a more dynamic workplace culture. Gamification capitalises on our instinctive responses to game-like scenarios and makes routine tasks more interesting and rewarding, leading to better performance and engagement.

Gamification for companies, Anna Lytics from the educational game AI Adventure by Alexander Thamm GmbH

In our blog post on gamification, we shed light on how the combination of technology, psychology and pedagogy enriches learning and working through interactive experiences and increases productivity.

The Growing Importance of Gamification in Education and Business

Nine examples of gamification in practice

In the business world, gamification has become a key strategy to engage both employees and customers. Organisations across industries have creatively integrated game elements into their operations, resulting in increased engagement, motivation and productivity. Below we present Nine examples from practice that show how Gamification successful in various industries has been implemented. These examples show how innovatively organisations are using gamification and how versatile and effective it is in achieving specific business goals. From tech giants to financial institutions, these examples provide a snapshot of the far-reaching impact of gamification on modern organisations.

Salesforce Trailhead: Software Technology

Salesforce, a leading company in the Sales software divisionrecognises the challenges that new users face when Mastery of its complex system are faced with. To solve this problem, Salesforce has introduced Trailhead, a gamified learning platform. Trailhead is characterised by the fact that it transforms the learning process into a captivating adventure. Users navigate through different courses designed as trails and guided by a mix of camping and hiking themes. This approach makes learning not only interactive but also entertaining.

Trailhead's gamification includes more than 450 badges that users can earn throughout the courses and quizzes. These badges serve as milestones that recognise users' learning achievements. In addition, they can be shared on LinkedIn, adding professional value to the learning journey. By integrating these game elements, Salesforce effectively motivates users to learn and increases their product mastery. This method improves user proficiency and increases their engagement with the Salesforce software, demonstrating the powerful impact of gamification in a technical learning environment.

Habitica: Software for self-improvement

Habitica is a unique App for self-improvementwhich uses games to motivate users to achieve their goals. It is characterised by the fact that it Daily tasks and goals in a role play transformed. Users create a character or avatar that gains experience and levels up by completing tasks in the real world. This simple but effective mechanism transforms everyday activities into exciting challenges.

The app contains various game elements: Users can earn rewards such as armour and pets and battle monsters with other Habitica users. These features encourage users to stay on track with their tasks. Habitica also provides visual feedback that shows how close users are to reaching their savings goals or other objectives. The app's success is reflected in its popularity: it has a high user rating and millions of users. Habitica's approach shows how gamification can effectively promote positive habits and self-improvement in a fun and engaging way.

AI Adventure: Journey of discovery into the world of data science and artificial intelligence

AI Adventure represents a Education platform which aims to reduce the complexity of artificial intelligence and data science through the integration of Gamification principles to address these challenges. The platform creates an interactive learning environment, similar to an escape room, in which participants in Teams of 3 to 5 people work together. Within this framework, they face complex Puzzles and challengeswhich focus on central aspects of data science and artificial intelligence concentrate.

The design of AI Adventure aims to make the communication of complex content not only more appealing, but also more intuitive. Each puzzle solved conveys basic concepts such as machine learning and how artificial intelligence works. The modules, which are offered both online and in physical workshops, are designed to cater for different learning styles. A concluding discussion round serves to consolidate and categorise the knowledge acquired.

In addition to the AI Adventure platform, the associated [at] Data Academy offers an extended range of courses and workshops. These are used for further education in the fields of data science and AI. AI Adventure is thus establishing itself as an innovative method of promoting a sound understanding of these specialist areas while increasing learner engagement through the use of gamification elements.

Commercial Tribe: Employee motivation

Commercial Tribe uses gamification to Sales training and employee motivation to improve. This platform recognises the individual strengths and weaknesses of each salesperson and offers a customised approach to skills development. The gamification aspect comes into play with simulated exercises and scorecards, making the learning experience more dynamic and engaging.

Employees can advance through the acquisition of new knowledge and skills, which promotes a sense of progress and achievement. The use of simulated environments allows salespeople to practice their skills in a risk-free environment, which encourages experimentation and learning from mistakes. This playful approach not only increases the effectiveness of the training, but also boosts the motivation and commitment of sales staff.

Commercial Tribe's method shows how gamification can be used in professional development, especially in roles that require continuous improvement of skills. By making the learning process interactive and rewarding, Commercial Tribe successfully motivates employees to continuously learn and improve.

Nike: Loyalty programmes

Nike has skilfully integrated gamification into its Customer loyalty programme NikePlus programme in order to increase customer retention and brand loyalty. The programme is structured like a game in which the members Rewards for their active behaviour receive. These rewards include unlocking special features such as VIP treatment and exclusive new designs. Nike also integrates unique gamified experiences, such as virtual treasure hunts for new sneaker designs, which add an element of excitement and competition.

This playful approach to a customer loyalty programme not only incentivises purchases, but also creates an engaging and interactive experience for customers. By rewarding active participation, Nike encourages continuous engagement with its brand and thus a deeper connection with its customers. This strategy not only strengthens customer loyalty, but also leads to higher sales, which emphasises the effectiveness of gamification in improving customer relationship management.

LetGamify: Marketing and lead generation 

LetGamify utilises gamification to Marketing and lead generation to revolutionise the way people shop. Their approach is to appeal to potential customers through interactive games, such as a virtual spinning wheel. This playful element Increases customer interaction with the website or the offers of a brand.

When a user wins a prize in these games, they receive a reward, which can be a discount, a free course or other incentives tailored to the brand's specific objectives. With this method, the usual process of lead generation and marketing becomes an enjoyable experience for users that not only piques their interest, but keeps them interested.

LetGamify's strategy shows how gamification can effectively transform traditional marketing and lead generation methods. By making the process fun and rewarding, they encourage potential customers to engage more deeply with a brand, leading to higher conversion rates and customer loyalty. This approach highlights the potential of gamification in developing more dynamic and effective marketing strategies.

Khan Academy: Education and learning 

Khan Academy, known for its Educational coursesuses gamification effectively to improve the learning experience. On its platform, the Users rewarded with special badgesthat signalise the achievement of new skills. These badges are not just for show, but represent the user's progress and learning progress. In addition, Khan Academy has a points system and Different status levelsthat provide a tangible sense of progress as users work their way through the course materials.

This gamification approach goes beyond traditional learning methods by adding an element of fun and competition. It motivates users to engage more deeply with the material and turns learning into a rewarding game. The use of avatars adds a personal touch and allows users to represent themselves on this educational journey. Khan Academy's success with gamification shows the potential to make education more engaging and accessible, proving that learning can be both fun and effective.

Moven: Financial sector

Moven, a pioneer in the Online bankingstands out from the crowd with its CRED programme, an innovative approach to playful management of personal finances. In contrast to traditional banking models that rely on credit scores, CRED uses a customer's financial behaviour to create a financial health score to create. Factors such as thriftiness and spending behaviour are taken into account in order to create incentives for better financial management.

CRED's unique approach to scoring encourages customers to improve their financial habits, as a higher score is associated with better financial health. This gamification strategy has proven successful and allows Moven to acquire customers at a significantly lower cost than the industry average. The programme also motivates customers to use Moven for all their financial transactions by providing insights into spending behaviour.

Moven's CRED programme is an example of how gamification can be used effectively in the financial sector to promote financial literacy and responsible spending. By turning personal financial management into a rewarding challenge, Moven not only motivates customers, but also encourages healthier financial habits.

Fitbit: Health and wellness sector 

Fitbit uses gamification effectively to encourage users to healthier lifestyle to motivate them. Through the Recording of physical activities Fitbit awards badges for various milestones, such as reaching a certain number of steps or miles. This reward system transforms a routine fitness programme into a challenging and engaging experience. The progress circle and other real-time statistics keep the user informed and motivated.

In addition, Fitbit includes social elements that allow users to compete with friends or share their achievements on social media. This not only fosters a sense of community, but also gives health monitoring a competitive edge. The large, active user base that engages with the social feed underlines the success of this approach. Fitbit's gamification strategy demonstrates how incorporating game mechanics can significantly increase user engagement in health and wellness apps, making fitness tracking not only useful but also fun.

Gamification tools, Anna Lytics in a workshop, with various tools in her hands

In our latest blog post, we explore seven effective gamification tools that improve employee engagement and customer relationships through playful approaches in various business processes.

7 best gamification tools for your company

Why is gamification good for companies? 

Gamification is beneficial for organisations because it increases engagement, productivity and customer satisfaction. By transforming tasks into playful experiences, it taps into human psychology and encourages motivation and participation. This leads to a Increase engagement and the efficiency of learning new skillsas gamified elements make work more enjoyable and rewarding.

For customers, gamification creates a more interactive and enjoyable experience that Strengthening customer loyalty and retention. It also provides valuable data on user behaviour, contributing to better decision-making. Overall, gamification leads to a more dynamic, productive and engaging environment for both employees and customers, which drives business growth and success.



Pat has been responsible for Web Analysis & Web Publishing at Alexander Thamm GmbH since the end of 2021 and oversees a large part of our online presence. In doing so, he beats his way through every Google or Wordpress update and is happy to give the team tips on how to make your articles or own websites even more comprehensible for the reader as well as the search engines.

0 Kommentare